In terms of both the users and business-friendly features the platform now boasts, it’s been quite a trajectory from also-ran to huge growth. Joined a LinkedIn group? Read a LinkedIn article lately? Been invited to a LinkedIn Live event? Checked out a LinkedIn company page or a showcase page? Or a LinkedIn user who emailed you out of the blue?ī2B marketers have been taking notice and realize a LinkedIn marketing strategy is key. With a conversion rate ecommerce professionals regard as promising if you do your marketing right, for one thing, LinkedIn presents plenty of opportunities. The only social media platform more popular among B2B marketers than LinkedIn is Facebook.

Unlike the others, it is predominantly used by professionals.Īnd it’s now one of the fast-growing networks around. Since an inauspicious beginning, however, Linkedin Marketing has catapulted forward by leaps and bounds.įor while social media platforms, in general, aren’t pulling their weight as lead generators, LinkedIn is the exception. For the longest time, LinkedIn felt like one of those accounts everyone had but no one used.

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